Kreditplus is an Indonesian fintech company offering flexible, practical financing solutions—from quick unsecured loans to vehicle and property-backed credit—designed to support consumers’ real-life needs at any stage.
Year
2023
Industry
Logistics & Supply Chain
Scope of work
Kreditplus’s varied financing models created user confusion and internal misalignment, prompting research to redefine a clearer, user-first experience that balances customer needs with long-term business goals.
Multiple loan types within one app led to unclear user journeys, friction for first-time users, and difficulty aligning internal strategies. The research focused on evaluating the true value, clarity, and trust of Kreditplus’s offerings to establish a unified definition of success for both users and the business in a competitive fintech landscape.
100 Voices, One Common Need
Surveyed 100 users to uncover what they truly want
30+ In Depth Interviews & UT
Through interviews and usability tests, we listened it all
Competitor Apps Analyzed
By analyzing 5+ leading apps, we saw where Kreditplus excels
1 Strategic Roadmap Delivered
A clear action plan based on research insights aligning user needs
We transformed real user insights into a focused, human-centered roadmap that guides Kreditplus toward clearer, more confident product decisions.
By listening closely to users, teams, and market signals, we identified pain points, clarified expectations, and uncovered new opportunities—resulting in a meaningful product roadmap grounded in real understanding rather than assumptions.
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